Why do Most Brides Wear White on Their Wedding Day?

From June Hoffman and Erik Michaels of Megasound

The white color wedding dress is a symbol of innocence and purity. The white wedding dress was made popular by Queen Victoria at her wedding even though most brides at that time still wore wedding dresses of other colors. This was mostly due to the high costs of white material.


Around the late 1890’s, white wedding gowns were more readily available to brides. Many brides still select a gown that could be worn again and again after the wedding day.

Even though white dresses were more fashionable, the economy (and times of war) still played a large part in the practicality of wedding dresses. Many brides wore their “best” dress or a white wedding dress that could be dyed or altered after the wedding.

Most contemporary brides still want to be married in white. Today, there are many shades of white (including off-white, diamond white, ivory, and many more shades) available to brides. Some brides have even selected a gown color that matches their personality or wedding theme.

Contact Megasound to get the latest trends and learn more about other traditions and how to incorporate them in your wedding day.